The Relationship Between Creative Thinking and Sales

creative thinking is related to

Creative thinking is related to problem-solving, particularly in the areas of sales and marketing. What is more, creativity can provide insights that cannot be found in a classroom or a lab. The most famous among these insights are the “how’s” and “why’s.” These are statements that can not be found without a journey of discovery. This happens when a creative thinker is asked to think out loud or draw out of his/her mind an idea that does not appear on any list of potential thoughts. The result is a new concept that can revolutionize a field.

The Process Of Thinking

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Thinking is the process by which we make decisions based on available information. It involves reasoning and the application of our knowledge. This process is associated with both the creative and logical aspects of our minds. When thinking creatively, one can see new possibilities that did not exist before. The outcome of creative thinking is related to problem-solving. If you have a problem related to sales and marketing and if you want to transform your business, you need creative thinking to think outside the box.

What A Creative Thinking Business Leader Can Do?

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A creative thinking business leader can change business practices, develop a revolutionary new business model, and create a new perception of the marketplace. However, thinking outside the box is very difficult for many people because most people are trained to use logic and reason. They are afraid to think out of the box. In such a case, a leader has to inspire confidence in people by showing them how business can solve their problems.

For example, suppose you are a creative thinking leader who wants to introduce a revolutionary new sales technique that solves high recurring sales costs. In that case, you should first understand that many businesses have been tried and discarded this way. The best method is to get creative and find a unique way to tackle recurring sales costs that are not commonly adopted. You will find it is not difficult to solve the problem.

Different Thought Processes

Another creative thinking leader believes that it is better to keep doing what has always worked than changing a proven marketing or sales procedure. He believes that the problem is not the products or services themselves but rather a lack of management and senior management guidance. As long as the basic structure of the business is sound, then selling the same product in different ways is unlikely to improve the bottom line. An innovative leader looks at the problem differently. He understands that finding innovative ways to increase sales is necessary for the long-term survival of the business. He has the creativity and innovation on his side to develop a marketing plan that helps his business stay ahead of the competition.

Creativity Leads To Some Out Of The Box Ideas

A creative leader can think out of the box so that he or she can come up with a novel solution to a complex problem. He or she knows how to create solutions to complex problems. They don’t just rely on the traditional ways of thinking. A creative problem solver can think outside the square. When salespeople have creative thinking, they are more likely to close more deals. To be successful at sales, they must be good at coming up with new ideas and ways to sell a product or service. If they don’t use their minds, then they will become predictable, and sales will suffer. Creativity needs to be a big part of a professional’s toolbox. Creative thinking professional needs to know how to apply new marketing ideas and ways of thinking to increase sales.


This is one creative aspect that many salespeople ignore, and often it causes them significant losses in their business. When creative thinking is brought into play, it can change the outlook of the sales process. It can be used to generate new prospects and customers. It can also refocus a salesperson’s efforts on clients and end the dead-end of the sales process.

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